Step #1 is the first to occur, but it is also by far the most important. Major companies spend hundreds of millions of dollars strategizing and preparing for a product to hit the market. Why wouldn’t we place a high importance on this as well? 

“Price, condition, location”
Everyone’s heard at some point that these are the three factors in selling a house. We always discuss them in the opposite order - Location, Condition, Price.

Location
The location of your home is extremely important in analyzing the “comps” that have sold most recently in your area. While very important in the “pre-marketing analysis,” it is ultimately the one factor that we have no control over. Meaning we cannot relocate the house.

Condition
Your home’s condition (the way it “shows”) is so important that it cannot be overstated. At the end of the day, buyers purchase homes emotionally. A buyer can feel two different ways while touring your home: “Oh wow, it’s absolutely perfect,” or “Well, we’d definitely have to paint, replace the carpet , and power wash.” The difference between these two impressions can mean a variance of tens of thousands in the final sales price. 

Price
Assuming that your home is now showing “top-notch,” the price is the main factor we now have control over. Our goal is to price the house at the absolute highest price possible, where it still “beats out its competition”. Entering the market at the right price makes the difference of having buyers with a “fear of missing out,” or having buyers thinking, “I like this one, it’s been sitting on the market, let’s see how low we can get it for.” Again, tens of thousands of difference between these two scenarios. 

We use J2RealEstateMedia, one of the most experienced, and in our opinion, the best Real Estate Photographer in Hampton Roads. Jeremy takes detailed, truly professional photos to highlight all of the best features of our listings to help create competition and the highest sales prices.

We invest funds in an additional Listing System purely for the ability to market our listings as “Coming Soon” which then feeds directly to Zillow and thousands of other websites. This builds momentum, feeds the “FOMO,” and gives us the best chance of selling to an “Unrepresented Buyer” which saves our sellers thousands in commissions!

All of our listings are posted multiple times on both Facebook and Instagram during both the “Coming Soon” period and after the listing “Goes Live!”

Wednesday: The 2nd to last social media postings are made regarding the listing along with the Open House promotion.

Thursday: Targeted calling (200-300) specifically to promote the property out to the neighbors (family, friends, co-workers looking to get into the neighborhood) and to our database of buyers moving into the area.

Friday: Open House prep (tons of signage, snacks, beverages, flyers, gift card for drawing,) final open house Social Media promotions, and...the listing goes live in the MLS!

Saturday: It’s Open House day!! A full “RGCV Open House”- meaning: 30+ doors knocked for potential “who know’s a buyer? ”snacks, drawing for a gift card, beverages, and a 3- hour Open House with “all hands on deck” attitude and energy!

Sunday: 8:00am- 12:00pm - off for Church, family time, etc.- 1:00pm- 4:00pm - thorough follow up on ALL Open House leads and any other showings in an effort to create COMP-E-TI-TION for your home!!

We are constantly reviewing the market activity to make sure we are positioned accurately in the “supply and demand equation.” Then, we thoroughly follow up on any potential interest to flush out as many buyers as possible to create a competitive situation. And then lastly, we rigorously negotiate on behalf of our sellers to absolutely maximize the net proceeds from their properties.